D&B for Sugar

by Sarah Friedlander Garcia on September 17, 2014

D&B and SugarCRM’s business relationship was discontinued in late 2016.

D&B (Dun & Bradstreet) is the world's leading source of commercial information and insight on businesses, offering access to a global database of more than 235+ million businesses and 110+ million contacts that gives users the insight to make important business decisions.

As a SugarCRM Premier Partner, D&B helps sales, marketing and customer service professionals boost their effectiveness and ROI by:

  • Eliminating data errors and duplicates by removing the need for manual account creation and maintenance
  • Shortening the sales cycle and optimizing the “Lead to Cash” workflow
  • Minimizing one of the biggest costs in business – poor data quality

At UpCurve Cloud we believe that CRM data quality and improved ROI are extremely important, which is why we have partnered with D&B to deliver high quality business data into SugarCRM.

Wondering what kind of use cases D&B can provide within your company? Here are a few examples:

Sales teams use D&B to

  • Spend less time researching and more time selling
  • Identify and pursue companies that look like your best customers
  • Easily identify, upsell and cross-sell opportunities within existing customers by identifying related companies in the family tree
  • Engage effectively on the first contact by easily accessing relevant news, social media, professional contacts, financial data and more without leaving Sugar

Marketing professionals use D&B to

  • Improve campaign metrics with up-to-date and accurate prospect and customer data

Operations professionals use D&B to

  • Easily maintain a clean, current, comprehensive database that makes assigning leads and territories a snap
  • Produce reports for executives with confidence


Starting with SugarCRM 7.2 D&B for Sugar is built right into the CRM and is available to all customers, so you can start using it right away.

Adding a new account with D&B for Sugar:

Viewing account details with D&B for Sugar:

Pricing Guide

You can choose from three data package levels and several a la carte options that include Premium contacts (phone or email) and family tree data:

Basic level

  • Supports prospecting and company lookup workflows
  • 100 Company appends per year
 1000 Standard contacts per year
 Additional data packages available

Standard level

  • BASIC plus additional firmographics and HQ DUNS information
  • 1000 additional Standard contacts per year (2000 total)
  • Additional data packages available

Premium level

  • STANDARD plus additional detailed industry and competitor information
  • Unlimited Company News


Want to purchase D&B for Sugar, receive pricing information or learn more? Get in touch with us either in the blog comments, social media or through our contact form and we’ll be happy to assist!

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Sarah Friedlander Garcia
Director of Marketing at UpCurve Cloud
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