Technology companies understand what the right tech stack can do for their business, and aren’t stuck in the pattern of buying legacy software because they think they need to or because of staff preferences. They are focused on the best outcomes and what a technology tool can do for them rather than just setting something up to get the job done. And many of them, especially startups, are choosing G Suite to handle email, scheduling, document creation, spreadsheet creation, and file storage.

G Suite offers ease of use, superior real-time collaboration, and Gmail which allows for instant email searches and advanced archiving and backup, both within Gmail and Google Vault. Some of the largest, including Salesforce and Vonage, even include G Suite integration with their own products as well as using G Suite internally.

What makes G Suite so attractive to tech companies? G Suite allows staff to put their hands on a file or email in a fraction of the time that MS Office 365 does, and this is one of its strongest value propositions for a tech company. There is also the fact that G Suite incorporates machine learning and advanced AI, both of which have easily recognized the value for a technology company. Those using cutting-edge technology as their own business drivers are quick to realize its value in software tools.

Definition of a technology company

When using the term “technology company”, it’s important to define what that means since technology is so pervasive and at the core of the products and services of many businesses. For purposes of our discussion, a tech company is a business builds and holds its own Intellectual Property (IP), apps, software platform, and companies that are supporting other tech companies with hardware, software and cloud storage services. It could be a digital marketing firm, a company that builds websites, a healthcare technology company, and so on.

Simplify the selection and adoption process with four easy questions

The challenges at these companies when it comes to internal adoption is that they know their own core product very well, and are extremely tech savvy. It’s easy to get “into the weeds” on small details of any software or hardware, and this can bog down the selection and adoption process at a smaller tech firm. It’s also easy to get distracted by new tools and apps which are being fire-hosed onto the market every day. The best thing to do is to simplify the process by asking three important questions:

  1. How does this improve my business?
  2. Do I need these tools for my business, or do I just like them?
  3. Is this easy to use for my staff?
  4. Does this tool integrate easily with my other solutions?

G Suite acceptable to anyone in the C Suite of a tech company

Decisions about technology purchases will generally be made by the founder and key employees at a smaller business. Larger businesses will usually involve a Chief Information Officer for cloud services and productivity suites, where the Chief Technology Officer will be in charge of hardware such as devices and physical computers. At mid-range tech businesses, the CIO and CTO roles may be combined into the job of one person.

In either case, a Chief Revenue Officer or consultant unaffiliated with a particular vendor will typically be brought in annually to take a look at the tech stack and see where improvements can be made. Many companies, including tech companies, don’t necessarily have IT staff on the payroll anymore. The “grunt” level IT functions are usually outsourced. Cloud technology has allowed a business to be more agile and scale according to need. It also allows for predictability in budgeting, something the Chief Revenue Officer will appreciate.

The integration question we mentioned above is more important when you start looking under the hood of how your business works digitally. No one solution should stand on its own and be a silo for information that could be used elsewhere. A CRM is a good example of this - without email integration at the very least, a CRM is missing vital information. Another popular tool in the tech world is Slack, and G Suite integrates seamlessly with it. Customization is equally important, especially to a technology company. G Suite’s API is very simple to work with and, very importantly, secure with security being upgraded every day at Google.

G Suite Favorite Productivity Suite of Tech Startups

Technology companies are adopting G Suite at a faster rate than MS Office 365. But don’t take our word for it - check out this Reddit thread in which almost every answer to the question of G Suite versus Office 365 adoption is “get G Suite”. One Redditor says, “We currently run both Office 365 and G-Suite. 5000 users/licenses on each. I would recommend G-Suite over 365 every day of the week.”

Startups will usually choose G Suite straight out of the gate due to its ease of use and emphasis on collaboration, both of which are necessary for a new startup. Younger millennials are also more likely to have used G Suite in an educational setting from grade school through to college, making G Suite just as familiar to a younger millennial as Microsoft Office is to a boomer.

In an article about G Suite for C Net, The owner of digital marketing firm Exprance, Nick Leffler, says this about his company’s adoption of G Suite. "I've been using G Suite for many years and it has been great every step of the way. Rather than packing in useless features that complicate things (like Office 365) it's clean and simple."

For the most part, technology companies live in and create for the cloud ecosystem. G Suite’s clear ethos as a cloud-first solution is attractive to many of these companies because the cloud is where they live. It allows collaboration and communication without any barriers, which can include the following when dealing with other solutions:

Clunky file check-out and check-in rather than just opening the file
Laggy real-time updating on the equivalent of Sheets and Docs
File links sent to clients don’t work properly

Case Studies in Technology Sector Adoption of G Suite: Salesforce and Vonage

1. Vonage

Vonage is one of the most recognizable brands in VoIP technology, but the company’s offerings have evolved to become much more than VoIP phones. It is now primarily offering a unified communications platform, of which its iconic VoIP phones are just a piece of its technology stack that it offers to customers.

For Vonage’s internal operations, its sales and productivity tech stack consists of G Suite, its own communication tools, Salesforce, and a tool called Prodoscore which monitors time spent in their CRM, in G Suite, and on Vonage’s own unified communications system. It also monitors content, so managers can see what is or isn’t working. Adoption of Prodoscore, according to Vonage, increased its productivity overall by 20%.

This spike was a result of both the employees seeing where to best spend their own time, and management transparency into where there were low adoption rates of key tech stack features. This allowed them to focus on employees that weren’t working the way that they wanted them to rather than sending blanket reminders to staff who were doing the right thing. This gives Vonage sales staff the confidence to sell the tech stack they use internally to customers; they know it works and has accountability and metrics to prove it.

Prodoscore currently only works with G Suite, so replicating Vonage’s results is only possible if you have G Suite - and if everyone in your organization uses it.

2. Salesforce

Salesforce is a technology giant that leverages the power of Google, another technology giant, to improve its productivity and real-time collaboration. Additionally, Google’s enterprise capabilities allow Salesforce to store data securely while saving millions of dollars each year in backup costs.

Salesforce’s CRM product is the most widely used in the industry by a wide margin. It is known as the best CRM in the industry for businesses of any size. Internally, it is celebrated for corporate philanthropy and is number one on Fortune’s 2018 list of the 100 Best Companies to Work For.

Salesforce attributes its external and internal successes to strong real-time collaboration, powered by G Suite. Easy communication between partners, vendors, clients, and employees prevents problems and allows for stronger innovation.

The future of cloud is in today’s workplace now

The company that succeeds in the near future will be the one that allows staff to access important company data and emails from their devices anywhere they happen to be. Google commissioned a study, Workforce 2020, in which 150 C-Suite executives in the United Kingdom from various sectors and different sizes of companies were asked about digitalization and what they thought the future of their workplace would look like. Some of its findings were striking:

  • 48% of C-Suite leaders were 26-35
  • The impact of cloud technology on the competitive landscape was highest in media and retail
  • 70% in mfg & pharma thought the cloud was key to market penetration in the next 2 years

The study showed that older millennials, who are used to cloud-first thinking, are getting into leadership positions where they are driving the adoption of cloud technologies. The older generation that is used to working with legacy software is being made aware of the power of the cloud by these young leaders, and older individuals are retraining themselves on better services than the ones they are used to. In our own business at UpCurve Cloud, we see this very often. A new CEO will come in and ask the person in charge of technology procurement to look into Google. The person contacting us may be reluctant to change, but they know it is necessary, especially when the shift is being driven by company leaders.

Contact us today to learn about the various ways that G Suite is a superior productivity suite for your company’s tech stack.

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