Marketing Reboot: Graduate From Email

by Sarah Friedlander Garcia & Paul Scondac on August 3, 2017

On July 26th, we had our Marketing Reboot webinar where we demonstrated why your organization should take the next step from email and move to a marketing automation solution to streamline, automate and measure marketing tasks across multiple channels.

Thank you to everyone who participated in this webinar. Below is the video recording, slide deck, and Q&A.

If you have questions about the Marketing Automation tools that we demonstrated during our presentation, feel free to contact us.

Agenda

  • Introduction
  • Graduate from Email
    • Email Marketing
    • What is Marketing Automation?
    • Buyers Now: The Customer Journey
    • Act-On Platform
    • Marketing Automation & CRM
  • Q&A

Slide Deck


Questions & Answers

  1. Q: Do you think a nurturing program should continue after the contact becomes a customer? If you don't call it a nurturing campaign when you are in the 'expand' phase, what do you call it?
    A: There should be two distinct and very different drip campaigns or nurturing sequences: a pre-sale campaign and one for customers.

    For example, at UpCurve Cloud, we do a lot of retention marketing. Some of those are drip campaigns are specific to customers, so that can be a specific segment, or a specific drip marketing campaign that is separate from our marketing for the prospects at the beginning of the funnel, who are not yet customers.

    I see two very distinct and different drip campaigns or nurturing sequences: a pre-sale one, and then one for customers.
     
  2. Q: How long does it take to get started with Act-On?
    A: Act-on is a pretty user-friendly platform. You can be using Act-On within a week as soon as you set up a few little things that you need to setup within the platform. You can be sending email creating forms within a week then as you go along through implementation, you can get more sophisticated like UpCurve Cloud with how you setup your marketing automation. It's simple to get started.
     
  3. Q: What is the average size of the marketing department using Act-On?
    A: I think that's a great thing about Act-On. A marketing department doesn't have to be a specific size it can be a 10-20 person marketing team using Act-On to 1-2 people in a marketing team. I would think the average size is probably four to five. It's not as large as you would think but we do have enterprise customers down to one-man shops. So it's suited for any size of a marketing team, which is nice.
     
  4. Q: What does Act-On’s service and support look like?
    A: It's important to understand that Act-On's job is not done once you have purchased your marketing automation solution.  Act-On support comes in many ways: a support hotline that allows you the opportunity to reach out to Act-On technical engineers or the support email for technical or account assistance, which is useful.

    More importantly, you are assigned a customer success manager that after you finish implementation is there having cadence calls with you, checking in over the content you created in Act-On, offering feedback, tips, tricks, and techniques. Ongoing service and support for the life of the subscription is extraordinarily important to Act-On and is one of the things that makes Act-On continue to receive positive feedback about the service. 

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PRODUCT: Act-On Marketing Automation

AUDIENCES: End Users Administrators

Sarah Friedlander Garcia
Director of Marketing at UpCurve Cloud
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Paul Scondac
Marketing Manager at UpCurve Cloud
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