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    Archive for June 2017

    Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process

    By Lisa Cannon • June 30th, 2017

    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part 5 focuses on the lead handoff to sales. Read More »

    Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales

    By Lisa Cannon • June 9th, 2017

    In part four of this series of posts, we’ll outline what defines a qualified lead. Read More »