Marketing Reboot: Graduate From Email

By Sarah Friedlander Garcia & Paul Scondac• August 3rd, 2017
Audiences: End Users, Administrators

On July 26th, we had our Marketing Reboot webinar where we demonstrated why your organization should take the next step from email and move to a marketing automation solution to streamline, automate and measure marketing tasks across multiple channels.

Thank you to everyone who participated in this webinar. Below is the video recording, slide deck, and Q&A.

If you have questions about the Marketing Automation tools that we demonstrated during our presentation, feel free to contact us.

Agenda

  • Introduction
  • Graduate from Email
    • Email Marketing
    • What is Marketing Automation?
    • Buyers Now: The Customer Journey
    • Act-On Platform
    • Marketing Automation & CRM
  • Q&A

Slide Deck


Questions & Answers

  1. Q: Do you think a nurturing program should continue after the contact becomes a customer? If you don't call it a nurturing campaign when you are in the 'expand' phase, what do you call it?
    A: There should be two distinct and very different drip campaigns or nurturing sequences: a pre-sale campaign and one for customers.

    For example, at UpCurve Cloud, we do a lot of retention marketing. Some of those are drip campaigns are specific to customers, so that can be a specific segment, or a specific drip marketing campaign that is separate from our marketing for the prospects at the beginning of the funnel, who are not yet customers.

    I see two very distinct and different drip campaigns or nurturing sequences: a pre-sale one, and then one for customers.
     
  2. Q: How long does it take to get started with Act-On?
    A: Act-on is a pretty user-friendly platform. You can be using Act-On within a week as soon as you set up a few little things that you need to setup within the platform. You can be sending email creating forms within a week then as you go along through implementation, you can get more sophisticated like UpCurve Cloud with how you setup your marketing automation. It's simple to get started.
     
  3. Q: What is the average size of the marketing department using Act-On?
    A: I think that's a great thing about Act-On. A marketing department doesn't have to be a specific size it can be a 10-20 person marketing team using Act-On to 1-2 people in a marketing team. I would think the average size is probably four to five. It's not as large as you would think but we do have enterprise customers down to one-man shops. So it's suited for any size of a marketing team, which is nice.
     
  4. Q: What does Act-On’s service and support look like?
    A: It's important to understand that Act-On's job is not done once you have purchased your marketing automation solution.  Act-On support comes in many ways: a support hotline that allows you the opportunity to reach out to Act-On technical engineers or the support email for technical or account assistance, which is useful.

    More importantly, you are assigned a customer success manager that after you finish implementation is there having cadence calls with you, checking in over the content you created in Act-On, offering feedback, tips, tricks, and techniques. Ongoing service and support for the life of the subscription is extraordinarily important to Act-On and is one of the things that makes Act-On continue to receive positive feedback about the service. 
More From These Authors
Sarah Friedlander Garcia
Director of Marketing at UpCurve Cloud
Paul Scondac
Marketing Manager at UpCurve Cloud