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    SugarCon 2015 Recap: Day 1

    By Sarah Friedlander Garcia • April 21st, 2015
    Audiences: Administrators, Developers, End Users



    UpCurve Cloud is excited to be at SugarCon this year with a handful of our developers, Consultant Manager, Marketing Manager and President.
     

    Welcome Keynote - What it means to be i2i

    Today was the official kickoff of the conference with the welcome keynote: What it means to be i2i with Larry Agustin - CEO of SugarCRM, Jennifer Stagnaro - CMO of SugarCRM and Clint Oram - CTO of SugarCRM.

    During the keynote, Clint went over some of the new enhancements that will be coming soon with Sugar including the customer journey dashlet, new build list functionality with Dun & Bradstreet and role based view customization
     

    Birds of a Feather: Digital Marketing

    Our very own Christian Wettre, led a table at this Birds of a Feather Session where best practices and tips were discussed on how Sugar customers are optimizing their marketing to reach new and existing customers.


    What’s Next for the Sugar Platform: A Roadmap Discussion

    In this session we learned what the future product roadmap looks like for Sugar both coming soon and in the long term, which can best be explained by looking at the picture below from our Tweet.

     

    Sales is from Mars and Marketing is from Venus

    Atri Chatterjee, CMO of Act-On Marketing Automation Software alongside our very own Christian Wettre, drove this session where Chris shared some real-world examples of companies who are successfully using marketing automation & CRM.

     


     


    Tomorrow we will share with you the highlights from Day 2 which will include diving into the UX Lab as well as some keynotes and sessions. 

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    Sarah Friedlander Garcia
    Director of Marketing at UpCurve Cloud