After 15 years in business, VPI found itself with information spread across multiple legacy systems including a GoldMine CRM application. This had several negative impacts on VPI’s operations, including the inability to enforce a standard sales process or generate accurate long-term forecasts. There was also no integration between GoldMine and the VPI website. VPI wanted a web-based system that could support the needs of the entire company.
After considering various CRM solutions, VPI chose Sugar since it met all VPI’s requirements; plus, it offered easy customization and excellent price to value. VPI also made sure to integrate Sugar with the Pardot marketing automation solution. With the Pardot integration, visitors to the VPI website automatically appear as leads in Sugar. VPI employees also use Sugar’s InsideView integration to reach key decision makers at prospect companies.
SugarCRM is the tool behind the scenes that helps us to maintain exceptional relationships with our customers.