Marketing Automation for the Real World

Built for marketers, not engineers

Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation – without the complexity big enterprise systems impose.

Using the Act-On platform, marketers can easily:

  • Manage and optimize all the stages of the customer experience
  • Follow the money by attributing marketing spend to revenue
  • Track each prospect’s activity from initial engagement and conversions to closed sales and repeat sales, and beyond
  • Report on campaigns, from high levels to detailed drilldowns

With Act-On, marketing efforts can be seen, known, measured, and optimized based on hard data, not gut feelings.

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Marketing Simplified. Revenue Multiplied.

Attract Your Future Customers

Your next buyer is out there searching for products and solutions. Help them find you when it matters most.

Get Introduced.

You’ve got your prospects’ attention, now make an enticing offer to capture hot leads for your sales team.

Start the Conversation.

Nurture budding relationships with your prospects. Educate, tell your story, send messages based on what matters most to them.

Convert Prospects into Customers.

It’s time to close the deal. Use the right mix of content and sales service to turn that lead into a loyal customer!

Give Them More.

Great, you’ve got a new customer! Don’t stop there. Expand your relationship, earn repeat business, inspire an advocate.

Explore Act-On Features

Starting from $900 per month

Latest Articles

Marketing Reboot: SEO + Content = The Perfect Recipe for Inbound Success

by Roxana Rangu on April 19, 2018

In this webinar, learn 3 simple steps to optimize your online content and website for search engines. Read More »

Think Your Business is Too Small for CRM and Marketing Automation? Think Again.

by Denise Hazime on February 19, 2018

Businesses of every size can benefit from the many features offered by CRM and marketing automation technology. Read More »

5 Steps to Get the Most Out of Your Webinar

by Cindy Collins-Taylor on February 6, 2018

Learn how successful webinars can yields leads, customers, and first-rate content long after the actual event has ended. Read More »

Marketing Reboot: 5 Must Haves for Creating an Effective Email Campaign

by Paul Scondac on January 18, 2018

In this webinar, we highlighted how to improve your email marketing campaigns. Read More »

Marketing Reboot: Missing Opportunities to Accelerate Your Sales Team?

by Paul Scondac on November 16, 2017

In this webinar, we highlighted how you can empower your sales team with tools that will streamline and prioritize their workload, without leaving the CRM. Read More »

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Upcoming Training & Events

Web Training

Best Practices in CRM and Marketing Automation Working Together

The combined power of SugarCRM and Act-On Marketing Automation

Web Training

Missing Opportunities to Accelerate Your Sales Team

Empower your sales team with tools that will streamline and prioritize their workload

Web Training

Turn Your Website Into a Lead Generating Machine

Improve your website's lead generation

Web Training

Graduate From Email (Only): How You Know It’s the Right Time

Why your organization should upgrade from email to a marketing automation solution.

Web Training

Act-On Product Demo

Free Live Act-On Demo and Interactive Session

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Recent Releases

Act-On New Features and Upgrades for April 19, 2018

Released on April 19th, 2018

This Act-On update focused on minor enhancements, stability, and performance across several features.

Act-On New Features and Upgrades for April 5, 2018

Released on April 5th, 2018

New Features and Updates for Act-On include Minimum and Maximum year options to the Date field validation section and various improvements to the platform.

Act-On New Features and Upgrades for March 22, 2018

Released on March 22nd, 2018

New Features and Updates include an updated Salesforce Package with Lightning Mode compatibility and support for Google's reCAPTCHA v2.

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