Marketing Automation for Fast-Growing Businesses

Build brand, drive demand and expand customer relationships with one award-winning platform.

Act-On’s marketing command center gives you the tools you need to get the right messages, to the right people, at the right time. Create meaningful relationships with your audiences, and measure your marketing success with ease.

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Build Your Brand

Branding relies on strategically communicating your brand’s voice and positioning. It’s the promise you make to customers, and it needs to be infused at every stage in your company’s growth and your customer’s lifecycle.

Brand Marketers, Build Your Brand with Act-On:

  • Track influence & press activity
  • Measure traffic from press releases
  • Deliver consistent internal communications
  • Manage brand identity
  • Promote company events
Learn More about Brand Marketing

Drive Demand

Acquiring new customers is both art and science. It requires a deep understanding of your audience's needs, and a data-driven approach to fuel your marketing funnel. Use Act-On to generate leads, nurture prospects, and convert them into healthy customers.

Demand Gen Marketers, Drive Demand with Act-On:

  • Build & optimize campaigns
  • Generate leads
  • Score & prioritize prospects
  • Nurture leads into customers
  • Easily integrate with your CRM
Learn More about Demand Marketing

Expand Customer Relationships

Customer marketing professionals know that keeping a customer is easier than acquiring a new one. Act-On empowers marketers to understand customer needs, automate communications, and create long-lasting relationships and life-long brand advocates.

Customer Marketers, Expand Customer Relationships with Act-On:

  • Onboard new customers
  • Increase product adoption
  • Drive upsell & cross-sell
  • Nurture customers & increase retention
  • Score & identify brand advocates
Learn More about Customer Marketing

Act-On starting from $900 per month

Latest Articles

Marketing Reboot: 3 Demand Generation Myths Debunked

by Paul Scondac on July 19, 2018

In this webinar, we shared data and proof points to debunk three common demand generation myths. Read More »

How to Use Google Analytics to Create More Effective Content

by Nathan Isaacs on June 7, 2018

There are a lot of ways to slice and dice data in your Google Analytics account. This blog post will focus on three. Read More »

Solving the Sales-Marketing Conundrum: 3 Strategies to Consider

by Sarah Friedlander Garcia on June 7, 2018

Here are three strategies to consider to get your sales and marketing teams more closely aligned. Read More »

Marketing Reboot: SEO + Content = The Perfect Recipe for Inbound Success

by Roxana Rangu on April 19, 2018

In this webinar, learn 3 simple steps to optimize your online content and website for search engines. Read More »

Think Your Business is Too Small for CRM and Marketing Automation? Think Again.

by Denise Hazime on February 19, 2018

Businesses of every size can benefit from the many features offered by CRM and marketing automation technology. Read More »

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Upcoming Training & Events

Leveraging Act-On Forms for Data-Driven Marketing

Join us Wednesday, July 25th for an overview of Act-On forms and how to best leverage them to capture critical data and drive your marketing to the next level.

Jul 25
Web Training

Best Practices in CRM and Marketing Automation Working Together

The combined power of SugarCRM and Act-On Marketing Automation

Web Training

Missing Opportunities to Accelerate Your Sales Team

Empower your sales team with tools that will streamline and prioritize their workload

Web Training

Turn Your Website Into a Lead Generating Machine

Improve your website's lead generation

Web Training

Graduate From Email (Only): How You Know It’s the Right Time

Why your organization should upgrade from email to a marketing automation solution.

Web Training

Act-On Product Demo

Free Live Act-On Demo and Interactive Session

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Recent Releases

Act-On New Features and Upgrades for July 17, 2018

Released on July 17th, 2018

This Act-On update includes the ability to add gated content in New Forms, conditions for showing/hiding form sections, and a new version of Salesforce package.

Act-On New Features and Upgrades for June 21, 2018

Released on June 21st, 2018

This Act-On update includes enhancements to New Forms, such as the ability to push submissions to the subscription management list, and hiding the 'Submit' button. It also addresses issues identified in previous versions.

Act-On New Features and Upgrades for May 23, 2018

Released on May 23rd, 2018

This Act-On update includes JavaScript enhancements, resolved issues regarding Suppressed Domain and Deprecated features.

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