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    Marketing Automation for the Real World

    Built for marketers, not engineers

    Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation – without the complexity big enterprise systems impose.

    Using the Act-On platform, marketers can easily:

    • Manage and optimize all the stages of the customer experience
    • Follow the money by attributing marketing spend to revenue
    • Track each prospect’s activity from initial engagement and conversions to closed sales and repeat sales, and beyond
    • Report on campaigns, from high levels to detailed drilldowns

    With Act-On, marketing efforts can be seen, known, measured, and optimized based on hard data, not gut feelings.

    Request a Demo

    Marketing Simplified. Revenue Multiplied.

    Attract Your Future Customers

    Your next buyer is out there searching for products and solutions. Help them find you when it matters most.

    Get Introduced.

    You’ve got your prospects’ attention, now make an enticing offer to capture hot leads for your sales team.

    Start the Conversation.

    Nurture budding relationships with your prospects. Educate, tell your story, send messages based on what matters most to them.

    Convert Prospects into Customers.

    It’s time to close the deal. Use the right mix of content and sales service to turn that lead into a loyal customer!

    Give Them More.

    Great, you’ve got a new customer! Don’t stop there. Expand your relationship, earn repeat business, inspire an advocate.

    Explore Act-On Features

    Starting from $900 per month

    Latest Articles

    Marketing Blog

    Marketing Reboot: 5 Must Haves for Creating an Effective Email Campaign

    By Paul Scondac | January 18th

    In this webinar, we highlighted how you improve your email marketing campaigns. Read More »

    Marketing Blog

    Marketing Reboot: Missing Opportunities to Accelerate Your Sales Team?

    By Paul Scondac | November 16th

    In this webinar, we highlighted how you can empower your sales team with tools that will streamline and prioritize their workload, without leaving the CRM. Read More »

    Marketing Blog

    Get a SmartStart: Your Sales Lead Process is Half-Baked, Learn A Better Way (September 2017)

    By Paul Scondac | September 29th

    In this webinar, we shared our ideas for how to improve and master your sales lead process. Read More »

    Marketing Blog

    Marketing Reboot: Turn Your Website into a Lead Generating Machine

    By Paul Scondac | September 21st

    In this webinar, we demonstrated effective tactics to turn your website into a lead generation machine. Read More »

    Marketing Blog

    7 Steps to Achieving Optimal Sales & Marketing Alignment

    By Cindy Collins-Taylor | September 1st

    The seven essential steps that will help move your sales and marketing teams toward the ultimate goal of working together smoothly. Read More »

    Read our blog

    Upcoming Training & Events

    Increase Your Website Conversions

    Using multiple tracking strategies to convert website visitors

    Jan 25

    Qualify Your Leads with Nurture Marketing

    Using automated nurture strategies to see better and more qualified leads

    Feb 08
    Web Training

    Best Practices in CRM and Marketing Automation Working Together

    The combined power of SugarCRM and Act-On Marketing Automation

    Web Training

    Missing Opportunities to Accelerate Your Sales Team

    Empower your sales team with tools that will streamline and prioritize their workload

    Web Training

    Turn Your Website Into a Lead Generating Machine

    Improve your website's lead generation

    Web Training

    Graduate From Email (Only): How You Know It’s the Right Time

    Why your organization should upgrade from email to a marketing automation solution.

    Web Training

    Act-On Product Demo

    Free Live Act-On Demo and Interactive Session

    View all events

    Recent Releases

    Act-On New Features and Upgrades for January 12, 2018

    Released on January 12th, 2018

    New Features and Updates include advanced custom analytics in Message Composer, enhancements to Google Analytics in Message Composer and switch mode in Landing Page Composer.

    Act-On New Features and Upgrades for October 27, 2017

    Released on October 27th, 2017

    New Features and Updates include the ability to create separate multi-values with correct CRM delimiters, an Add option to modify input/dropdown text styling and LinkedIn Sales Navigator Integration with Act-on Anywhere.

    Act-On New Features and Upgrades for October 13, 2017

    Released on October 13th, 2017

    New Features and Updates include changes to handling embedded forms on external domains and making the new Forms Composer available to all Act-On users.

    View all