Build Your Brand with Marketing Automation
Branding relies on strategically communicating your brand’s voice and positioning. It’s the promise you make to customers, and it needs to be infused at every stage in your company’s growth and your customer’s lifecycle.
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Score press, analysts, and bloggers so you can see who your most engaged and interested influencers are. Be aware of the pages they visit on your site, what they’re interested in, and the emails (pitches, press releases, events) they are engaging with. Use this intelligence to prioritize who you pitch and to tailor your talking points to their unique interests.
Sales can come from press releases! Create trackable URLs for press releases to tie PR activity back the to lead-to-revenue process. See which press releases are driving the most traffic and show how press releases contribute to sales.
Create and execute internal newsletters, emails, etc and track employee engagement. See how your internal audiences are engaging (or not engaging) with the messages you send.
Your brand should be consistent across every customer touch point. Marketing automation helps your corporate marketing team control the visuals, including brand look and feel, logo usage, and header/footers. Create approved templates, then distribute them in your media library for other marketing and sales departments to use. With Act-On Anywhere (a Chrome browser app), you and your team can access brand elements even as you work in WordPress or other apps.
Make the most of events. Know who to invite, and manage all communications before and after, with more precision and less effort. Create an automated workflow (save the date, official invite, seats are limited, registration responder and reminders) to make it easy, then re-use and refine the workflow for the next event.
Act-On’s social publishing tool integrates Facebook, Twitter, and LinkedIn into a single publishing interface. It offers a simple way to share content through your social channels. Use Act-On to easily schedule and share your landing pages, forms, images or any URL.