Expand Customer Relationships with Marketing Automation
Customer marketing professionals know that keeping a customer is easier than acquiring a new one. Act-On empowers marketers to understand customer needs, automate communications, and create long-lasting relationships and life-long brand advocates.
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Use the power of Act-On to automate the customer onboarding process. Create email nurtures to welcome new customers, connect them with training and support resources, and educate them on key product features.
Use newsletters and new feature announcements to keep your customers in the loop, and let them know their satisfaction matters. Use webinars to train them on new industry techniques or help them become power users.
Leverage marketing automation, CRM, and ERP data to understand when a buyer is ready for an upsell. Segment your customers by contract renewal date and payment history, and tie it to engagement data to understand when to reach out on an upsell or cross-sell.
Use Act-On to deploy surveys to your customer base to gauge their satisfaction and get feedback on your products. Identify happy customers so that you can turn them into brand advocates, or pinpoint at-risk customers so that you can give them special attention.
Use Act-On scoring to identify brand advocates and loyal customers. Add points for activities like webinar attendance, event registration, social engagement, emails opened, references given, purchases, and more. The higher the score, the more likely that customer will be a valuable brand advocate.
Give your happy customers a microphone. Once you’ve pinpointed your brand advocates with Act-On scoring, you can use automated email programs to solicit positive product reviews, encourage social sharing, or ask for new business referrals.