Marketing Automation

Transform Your Marketing from Manual to Modern

The right marketing automation solution helps you focus on your customers, understand which marketing programs are working (or not), and accelerate buyers through your sales funnel. With far less effort and at much lower costs.


Send Emails Your Audience will Love

Create lasting connections with your audience with powerful, personalized emails. Prove the value of every campaign you send, and deploy winning emails, even when time is short and resources are limited. Better email marketing is just plain easy with Act-On.

Website Visitor Tracking

Turn Your Website into a Lead Generation Machine

At any given moment, 97% of your website visitors are invisible. Many are warm or hot prospects actively engaging with your content to figure out if you can deliver what they’re looking for. But since only about 3% ever identify themselves, it puts a serious crimp in sales’ ability to strike when the iron is hot.

Act-On's Website Prospector solves the problem by helping your teams uncover the anonymous 97% – in real time.

Lead Nurturing

Turn Cold Leads into Hot Opportunities

Lead nurturing is a proven method for turning prospects into buyers. It’s done by systematically contacting prospects over a set amount of time and providing relevant content that eases them through the buyer’s journey.

Why is lead nurturing so important? Increased revenue opportunities. According to SiriusDecisions, 80% of prospects deemed “bad” by sales teams go on to buy within 24 months (possibly from your competitor). Lead nurturing keeps your brand front-and-center with potential buyers and lets you build trust over time.

The result: More sales, and fewer lost opportunities.


More Sales, Less Sweat

Act-On pumps unparalleled lead intelligence into your CRM, so your sales team can identify the hottest prospects and reach out at precisely the right time. Wave goodbye to cold calling, and say hello to new deals. Act-On syncs seamlessly with all major CRMs, so you can manage leads and report on returned revenue without breaking a sweat.

Reports & Analytics

Measure What Matters

Measuring and analyzing the performance of your campaigns and initiatives is fundamental to good marketing; it lets you calibrate how you’re doing, learn what works and what doesn’t, and optimize future efforts for maximum impact. With Act-On, you won’t need a degree in finance or statistics to quickly and easily connect the data dots, make informed strategic decisions, and calculate ROI. Act-On’s integrated analytics suite measures what matters. Simply, accurately, and from a single platform.

Webinars & Events

The Power of Online Events — Integrated and Automated

Year over year, webinars and online events top the list in effectiveness. The upside is huge, but the downside is that they’re time-consuming to plan and execute; it’s a reality that often results in hurried execution and sub-optimal performance. Act-On’s webinar and online event management functionality dramatically reduces the time you spend on organizing your webinar while increasing the quality of your results.

Administration & Privileges

Manage Accounts and Users

Whether you’re running a team of active marketers, working with salespeople who use marketing data, or running an agency with clients to satisfy, you need to administer individual privileges and access to features in your marketing automation platform.


Capture Data and Generate Leads

Web forms are essentially a handshake between you and a prospect; the latter provides contact information in exchange for something of value – perhaps registering for a webinar, downloading premium content, or taking advantage of a limited-time offer.

In digital marketing, web forms are essential for initiating engagement with prospects and customers. With Act-On, you can create professional-looking forms in minutes, and with minimal clicks.

Lead Scoring

Pinpoint Your Hottest Prospects

Leads are not created equal. Some are ready to buy right now, some will likely be ready soon, and some are just entering the funnel. Lead scoring makes it easy to sort out the hot from the not. A good lead scoring system watches for online and offline buying signals, increases marketing’s ability to pass qualified leads to sales, and helps sales focus time and effort on the most likely buyers.

Landing Pages

Drive Conversions Across the Buying Cycle

A landing page is a single web page (I.e., a destination page) that delivers the information your visitors are looking for. Examples include the answer to a specific question, a piece of content, a compelling offer, or an overview of a new product.
Landing pages are instrumental to digital marketing because they drive all types of conversions, from simple sign-ups (e.g., newsletters) to bona fide purchases.

Act-On makes landing pages a snap. With minimal clicks you can create, test, and launch these vital pages and drive real results.

List & Management

The Key to Effective Targeting and Enhanced Deliverability

List management is critical to your business success. From deliverability to engagement to conversion, managing your email list is one of the most important things you can do. Using best practices in list management will ensure delivery to the inbox and let you tailor conversations to your contacts’ precise needs. Act-On makes list management easy. You can create, adapt, amend, segment, and deploy lists with ease – no database administrator required.

Inbound Marketing

Attract and Convert Your Ideal Buyers

When it comes to commerce, attracting potential buyers and cultivating new customers is the name of the game. But before the conversion journey can begin, you not only need to be found by people who are actively researching products and services you sell, you also need to capture their interest and compel them to action.

It's precisely what inbound marketing helps you do.

Inbound marketing describes the strategies and tactics that help prospective customers find you across the digital channels. It’s done by creating great content (e.g., useful, compelling, informative, entertaining), optimizing it for online channels and devices, and distributing it across the channels so it can attract and engage audiences.

Done well, potential buyers come directly to you (as opposed to you chasing after them) and into your sales funnel.

A/B Testing

Start Testing – and Stop Guessing

Connecting with customers is both an art and a science, and finding the right combination of design, copy, and call to action can be challenging. Brilliant concepts are only the beginning. A/B testing is an excellent way to determine which designs and copy will get the most conversions. For example, you can quickly discover whether the call to action “Buy Now” or “Shop for Deals” will work better with your target segment, or whether a red button gets more action than a green one. The better the response, the higher your return on investment.

Automated Programs

Build your Marketing Ecosystem

True to their name, automated programs let you automate key processes and tasks that are critical to campaign success, yet are labor-intensive when managed by hand. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action.

Social Media

Turn Social Media into a Business Driver

Social media has grown up and gone into business. Today, social media marketing gives you new opportunities to connect with today’s buyers, and the business benefits are many, including increased exposure, traffic, leads, and sales. Act-On’s social tools help you power up your social programs.

Starting from $900 per month