The Next Gen of Demand Gen
Modern outbound marketing uses both traditional and emerging tactics to reach out to consumers and spread the word about your brand, products, and services. In the digital world, outbound methods include email, sales calls, display ads, videos, on-demand training, and more.
Generating demand for a new product or tapping into a new market segment doesn’t usually happen on its own. By communicating “out,” marketers can quickly establish brand visibility to a broad spectrum of consumers, as well as send targeted messages to prospective buyers and current customers. This makes outbound marketing the perfect complement to inbound marketing and foundational to the modern marketing mix.
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Act-On gives marketers everything they need to take full advantage of outbound marketing techniques.
Webinars and events give brands amazing flexibility to reach audiences of all types – broad or niche, consumer or customer, partner or client, fellow traveler or reseller, executive staff or worker bee.
The opportunities are limited only by your imagination, and Act-On’s webinar and event management tools can make them all happen. From planning to executing to following up, Act-On’s easy interface and turnkey integrations with both WebEx and Citrix let you plan your entire event in minutes.
Act-On makes it easy to harness the power of this digital medium, from simple email campaigns to highly complex automated nurture programs. With Act-On, you can use email to establish awareness, deliver value, build trust, and drive commerce. Here’s a sampling of what’s possible:
Act-On’s analytics and reporting tools track and measure your outbound marketing activities, and provide full visibility into campaign performance, pipeline momentum, and revenue impact. With Act-On, you can see how your outreach efforts are performing (by audience, channel, geography, and much more) and even visualize your funnel conversions in a single, real-time view.
Act-On’s Account-Based marketing automation gives you the ability to view, segment, and score your prospects and customers from an account view.