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    Why Marketing Automation?

    Rethink Marketing: From Manual to Modern

    The right marketing automation solution helps you to identify prospective buyers, deeply understand the progress of your marketing programs, accelerate buyers through your sales funnel, and focus on delivering top-notch service to your customers. The benefits of marketing automation allow you to expend less money and effort, and see higher returns.

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    Technology for Modern Marketing

    In the last decade, the world of marketing has changed drastically. Equip your team with the right technologies to get in front of prospects early, establish expertise, and deliver personalized content that will make you stand out. Enter marketing automation.

    Track, Understand, and Respond to Digital Body Language

    Track how a potential buyer interacts with your brand (e.g., email clicks, website visits, content downloads, and more). These digital clues give you unparalleled insight into your prospect’s readiness to buy, and allow you to deliver personalized and timely marketing messages that nurture your prospects and accelerate a buyer’s decision-making process.

    Build Stronger Relationships with Your Audience

    Successful marketing makes every prospect, lead, and customer feel understood. Marketing automation gives you data to make each communication personal and deployment tools to reach prospects in every major channel at every stage of the customer journey. Interact with potential buyers and current customers in meaningful ways, respond to them personally, and deliver the value they want – when they want it

    Accelerate Your Sales Funnel

    When you can track engagement and behavior through the pre- and post-buying process, you’re empowered to deploy highly relevant campaigns that will build trust and reduce sales resistance. Marketing automation’s comprehensive capabilities allow marketing and sales teams to convert leads faster and at higher rates.

    Tackle Every Marketing Channel with Ease

    Today’s markets are fluid and fragmented, and you need flexible and simple tools to create efficient marketing programs. From search and social marketing to email marketing to lead nurturing and qualification, you can do more – without increasing resources – with the power of automation to scale your efforts.

    Business benefits of Marketing Automation

    Companies that have adopted marketing automation out-perform those that haven’t. Why are top-performing businesses winning with marketing automation? In a nutshell: higher conversion rates and better data. Marketing automation provides a digital infrastructure to manage, measure, and optimize your sales and marketing funnel. You can get in front of prospects earlier and stay engaged with modern buyers who are hyper-connected and empowered.

    Align Marketing and Sales Teams

    Real-time buyer intelligence means marketing qualifies more sales-ready leads, and sales has warmer conversations with prospective buyers. Having a single, shared view of all marketing activities allows sales and marketing to speak the same language. Mutual decisions help calibrate and harmonize marketing and sales efforts, which increases interdepartmental trust.

    Prove Your Team’s Value with Data

    Track each prospect’s unique activity, precisely identifying when they’re ready to be passed to sales. Sales will then be able to have intelligent, meaningful conversations backed by data about their previous activity. Last, but by no means least, marketing automation gives you the data that ties your team’s efforts directly to revenue.

    Scale Seamlessly

    No matter how your business grows, the integrated single-platform design of a marketing automation solution enables you to easily manage your contacts, leads, campaigns, data, and analytics at scale. Automated workflows and nurturing programs are size-agnostic, so they can handle thousands or millions of contacts at once.

    Consolidate your Technology Stack

    Marketing automation consolidates popular marketing technologies including email, social publishing, landing page creation, analytics tools, and much more. Say goodbye to a dozen different log-ins and disparate reporting systems. Marketing automation merges all of your marketing essentials into a single platform, and seamlessly integrates with other key systems.

    Marketing Automation Features and Tools

    Transform how you engage with prospects and buyers.

    Automated program

    Email Marketing

    Act-On’s simplicity and power make it easy to create, personalize, test, deploy, and measure your email campaigns. You’ll send your first campaign in hours or days – not weeks or months.

    Search Marketing

    Act-On’s Inbound suite gives you the tools to get found and get known by your prospective buyers who are – right now – looking for the products and services you offer. You’ll be able to do a comprehensive audit of your website to make sure you’re search friendly.
     

    Social Media Marketing

    Act-On’s social media tools help you establish presence and offer value everywhere your prospects are. Share your messages, enable social listening, connect your channels, discover new audiences, generate leads, and increase sales. You’ll also have the capability to track social efforts to tie directly to ROI.

    Landing Pages & Forms

    Deliver targeted information and offers to your prospects, and move them down the conversion funnel with smart, attractive landing pages. Act-On’s intuitive tools let you create responsive landing pages and forms like the pros – without needing specialized training.

    Lead Nurturing

    Set your Act-On platform to deliver the right information to each prospect at the right stage of the funnel, and pass the lead to sales  automatically when they signal they’re ready to buy. Act-On makes it easy to replicate your most successful programs in automated, tailored nurturing campaigns.

    Lead Scoring

    Scoring is a tried-and-true method for qualifying leads based on who they are and how they engage with your brand. In just a few clicks, Act-On lets you assign scores based on pre-determined buying signals, so quality leads can quickly be passed to sales.

    Automated Programs

    Automated programs do the heavy lifting by allowing you to set up effective, tailored, and targeted campaigns that run on autopilot. And with Act-On, you can hone your automated programs with “if-then” conditional logic, and enjoy the full complement of tactics, including drip marketing, trigger emails, dynamic content, and even automatic hand-off to sales.

    Website Visitor Tracking

    Act-On helps you uncover their company and shows you what they’re viewing. Add in Act-On’s easy integration with data sources – your CRM, email, social, and standard analytics – and you’ll blow the doors off your lead-view and opportunities.

    A/B Testing

    Act-On’s flexible testing tools make campaign optimization a snap, so you can ensure your emails, landing pages, and forms are optimized for conversion before you launch, and have concrete data to support your decision.

    Reports & Analytics

    Combining front-end simplicity with back-end power, Act-On’s analytics suite measures your results in real-time, provides immediate insight into performance and impact, and helps you directly tie your efforts to revenue.

    Integrate with the Tools You Already Use and Many More

    Integrate Your CRM

    Act-On’s native integration with major CRM systems means your marketing and sales processes are better aligned and measurable at every step – from initial lead to closed (and repeat) sales.

    Integrate Your Web Events Platform

    Act-On’s native integration with both WebEx and GoToWebinar vastly reduces the time it takes to organize, promote, and manage your web events, makes the registration process and follow-up easier, and increases the quality of your results.