Marketing Automation for Fast-Growing Businesses

Build brand, drive demand and expand customer relationships with one award-winning platform.

Act-On’s marketing command center gives you the tools you need to get the right messages, to the right people, at the right time. Create meaningful relationships with your audiences, and measure your marketing success with ease.

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Build Your Brand

Branding relies on strategically communicating your brand’s voice and positioning. It’s the promise you make to customers, and it needs to be infused at every stage in your company’s growth and your customer’s lifecycle.

Brand Marketers, Build Your Brand with Act-On:

  • Track influence & press activity
  • Measure traffic from press releases
  • Deliver consistent internal communications
  • Manage brand identity
  • Promote company events
Learn More about Brand Marketing

Drive Demand

Acquiring new customers is both art and science. It requires a deep understanding of your audience's needs, and a data-driven approach to fuel your marketing funnel. Use Act-On to generate leads, nurture prospects, and convert them into healthy customers.

Demand Gen Marketers, Drive Demand with Act-On:

  • Build & optimize campaigns
  • Generate leads
  • Score & prioritize prospects
  • Nurture leads into customers
  • Easily integrate with your CRM
Learn More about Demand Marketing

Expand Customer Relationships

Customer marketing professionals know that keeping a customer is easier than acquiring a new one. Act-On empowers marketers to understand customer needs, automate communications, and create long-lasting relationships and life-long brand advocates.

Customer Marketers, Expand Customer Relationships with Act-On:

  • Onboard new customers
  • Increase product adoption
  • Drive upsell & cross-sell
  • Nurture customers & increase retention
  • Score & identify brand advocates
Learn More about Customer Marketing

Act-On starting from $900 per month

Latest Articles

This Marketing Conference Changed My Perspective

by Katie Liesmann on September 7, 2018

Over 48 hours after attending Hypergrowth 2018, a Conversational Marketing conference, I’m still reeling from how it changed my perspective. Read More »

Top 10 Lessons Learned From Wistia’s CouchCon

by Roxana Rangu on September 4, 2018

On August 14, Wistia hosted CouchCon and we’re excited about all the possibilities of using video in our marketing content. Read More »

Credit Union Marketing – Nurture Members with Automated Campaigns

by Act-On Content Team on August 15, 2018

In this Act-On podcast, learn from Marc Wilensky, VP, Communications & Brand Marketing at Tower Federal Credit Union about their Act-On adoption. Read More »

Using Act-On Webinar Programs for In-Person Events

by Paul Scondac on July 31, 2018

In this blog post, we’ll go over how we used Act-On to set up signup forms and messaging for location events. Read More »

5 Steps to Creating a Successful Lead Scoring Program

by Act-On Content Team on July 25, 2018

Take a look at the five steps and tips for building and implementing a successful lead scoring program. Read More »

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Upcoming Training & Events

Marketing Reboot: 5 Signs You Are Ready For Marketing Automation

Join us to find out why marketing automation is the right solution for you.

Oct 03
Web Training

Best Practices in CRM and Marketing Automation Working Together

How we use the combined power of SugarCRM and Act-On Marketing Automation for sales and marketing.

Web Training

Missing Opportunities to Accelerate Your Sales Team

See how you can empower your sales team with tools that will streamline and prioritize their workload.

Web Training

Turn Your Website Into a Lead Generating Machine

Over 82% of all product research begins with a web search. Learn effective tactics to turn your website into a lead generation machine.

Web Training

Graduate From Email (Only): How You Know It’s the Right Time

Learn why your organization should upgrade from email to a marketing automation solution.

Web Training

Act-On Product Demo

Learn why Act-On is the stand-out leader in marketing automation during a free customized demo to your organization.

View all events

Recent Releases

Act-On New Features and Upgrades for September 6, 2018

Released on September 6th, 2018

This Act-On update addresses fixes to bugs found in previous versions.

Act-On New Features and Upgrades for August 23, 2018

Released on August 23rd, 2018

This Act-On update includes the ability to accurately reflect the Sugar versions supported for use, the option to validate against US or International phone numbers in a single form field and fixes to bugs found in previous versions.

Act-On New Features and Upgrades for August 9, 2018

Released on August 9th, 2018

This Act-On update includes the ability to alert Act-On account administrators via email when their Sugar connector fails due to invalid credentials and addresses various bugs found in previous versions.

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