Plans and Capabilities that Scale with Your Business

Act-On's pricing model is simple and straightforward, without hidden charges or confusing options. It’s easy to understand what you’ll pay, and it’s easy to understand what you get: a full-featured, open-architecture marketing automation and email marketing solution that supports your needs today – and grows with your business tomorrow.

Act-On's pricing model is determined by value and simplicity:


Our pricing model is designed to give you all the capabilities of the product as well as industry leading customer support.


You pay only for the capacity you need. Both plans are priced based on the number of Active Contacts you market to on a monthly basis – not on the size of the database you have loaded into Act-On.


Pricing from $900 month


Pricing from $2000 month

1. Annual contract is required. Based on annual billing. For monthly billing, add 10%.
For tier pricing and custom packages, contact us.
Fees for implementation and training are not included. They range from $500 to $2500.

2. What is an “Active Contact”?
A contact in your database is “active” if we send an email on your behalf during a calendar month.
Our pricing is based on the number of active contacts in your database, not on the entire size of your database.

3. Act-On is the only major marketing automation vendor that has made API access standard as part of the platform.

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Pricing from1$900 /month$2000 /month
Active Contacts2Starts at 2,500Starts at 2,500
Sales Users50100
Marketing Users36
Adaptive Nurturing and Lead Scoring
Landing Pages with Adaptive Forms
Email Marketing with AB Testing
Adaptive Segmentation
Website Visitor Tracking and Alerts
Social Publish and Listening
Webinar Program Management
Reporting Dashboards
Templates for Email, Landing Pages and Programs
Sales Enablement Tools
Data Studio for Advanced Reporting and BI IntegrationAdd-On
Account-Based MarketingAdd-On
Multiple Scoring Rule SheetsAdd-On
CRM IntegrationAdd-On
API Calls330,000 /day30,000 /day


Advanced Social Media

Complete social campaign management with custom reporting and advocacy program.

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Account-Based Marketing

Sync your CRM Account data to create automated Account views, personalized content and view Account level activity history and score.

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Data Studio Reporting

Custom reporting and data export tool so you can create reports specific to your business and integrate your business intelligence platform.

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Multiple Scoring Rule Sheets

Create multiple scoring rules sets for your different audiences (customers vs. prospects, product lines, regions, etc.).

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Dedicated IP

Own your email reputation and deliverability success by sending off an IP adress specific to your business.

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CRM Integration

Complete your solution with our top rated CRM integrations.

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