Align Sales & Marketing for Intelligent Customer Engagement

If your support and sales teams are already powered by the SugarCRM engine, then you owe it to your bottom line and to Marketing to add Act-On Marketing Automation to your tech stack. Marketing is now the biggest driver of technology investments, and Act-On offers an integrated marketing workspace to help marketers manage the entire customer experience.

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Contact us if you would like to request a demo or learn more about Act-On's Marketing Automation solution.

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Help Your Marketing Team Generate and Nurture More Leads Than Ever Before

Build Brand, Drive Demand, and Expand Customer Relationships

Today’s marketer needs a digital marketing solution that’s capability-rich, flexible, and easy to use. That’s where Act-On comes in. The Act-On marketing engine is built to power the customer experience at every touchpoint, and designed to meet the needs of the entire marketing team. From brand marketing to demand generation and customer marketing, Act-On delivers the tools marketers need to win big.

Help Your Sales Team Win Bigger Deals Faster

Act-On’s seamless integration with Sugar makes it easier for marketing to deliver more highly qualified, sales-ready leads to the sales team. Using Act-On’s native, out-of-the-box integration, you can set up automatic, bi-directional synchronization between Sugar and Act-On – easily, and in minutes. With Act-On, you can attract, capture, and nurture prospects, then convert leads directly into Sugar. Sales accesses Sugar to get real-time information, including prioritized leads and activity history.

Track Actionable Metrics with Engagement Insights From Act-On

Marketing Analytics Made Easy

With Engagement Insights, we provide a templated approach to measuring marketing performance with tools you already use today – Google Sheets or Excel. Now, you can provide real-time insight into how your audience is engaging, to anyone in your organization, without the hard work of manual configuration and customization.

Multiple Score Sheets

Segment Your Audiences to Drive Up Engagement and Conversion Rates

Maintain separate scoring rules for different audience segments with multiple score sheets. You don’t need to build a “one-size-fits-all” scoring program. This Act-On Enterprise feature gives you the flexibility to run different scoring rules for each persona, industry, buyer type or product line – the choice is yours!

Receive Unparalleled Premier Support


  • 6 one-on-one meetings with your Onboarding Manager
  • Customized action plan


  • Unlimited access to 40+ courses at Act-On University
  • Role-based learning for Brand, Demand and Expand marketers


  • Phone and web support during local business hours
  • Access to Knowledge Base and Community Engagement
  • 24x5 local support access Online Community Engagement

Success Management

  • Access to a pool of Marketing Success Managers