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    Lead Nurturing and Lead Scoring with Act-On and SugarCRM

    Lead Nurturing and Lead Scoring with Act-On and SugarCRM

    Lead nurturing ensures you do not waste expensive sales leads because of lack of long-term follow-up. Lead scoring is a number that represents a leads engagement with your digital marketing content.

    In this webinar, learn how by marketing through Act-On you can help your sales team nurture leads while keeping them up to speed with the results.

    • During the webinar we will show real life examples of how to nurture leads over the period of a year through a multi-segment drip marketing campaign in Act-On that integrates directly with SugarCRM.
    • There will also be an open question and answer session. Ask us questions you have about lead nurturing and scoring, SugarCRM or Act-On and get answers from us and the audience.

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